Hospitality industries have boomed with advanced marketing strategies and competition. Hoteliers are adopting different marketing channels to attract new customers. They are also bringing modern hospitality ideas to increase the frequency of their existing customers’ visits. Nowadays, hotels are more than just a fortnight stays during your business trips.
For effective hotel marketing, hoteliers are actively organizing amusing campaigns, making customer-based amenities and prioritizing customized services. It has helped them to build long-term customer relationships and add more happy and loyal customers to their list. Your loyal customers may help you advertise your hotel to their friends and family and increases the probability of a few more customers.
- Provide exclusive experiences
A customer will return if you have something different to offer. You may provide free check-in snacks, discounted emergency check-out, special combo discounts, pick-up and drop services, and much more attractive facilities. Special cares like providing custom packed tiffin or lunch for customers going to business meetings can help you win their loyalty.
You may send promotional and customized gifts to loyal customers on their special celebrations like birthdays and anniversaries. During check-out, you can give customized gifts inside a promotional bag to promote your hotel business.
Since 2009, Custom Earth Promos is engaged in manufacturing and supplying customized eco-friendly products. You can order sanitizer with custom imprint at wholesale prices to advertise your business during the Covid19 pandemic. They are located in Florida, U.S.A., and have been producing reusable products from recycled materials as per the regulations of California’s Proposition 65.
- Create special amenities
Mostly all hotels have similar facilities like gyms, swimming pools, game zones, and other amenities to amuse their guests. However, customers are looking for more value-added services and specialized amenities. You must encourage your team to gather ideas and take advice from your customers. Convert them into reality to stand out from the crowd.
You may organize cocktail parties, musical events, special itinerary packages, and other special events to keep them engaged and entertained during their vacations. You may also include some peculiar facilities like emergency first-aid for out-patients and childcare facilities for family trips.
- Encourage Loyalty programs
You can provide special offers and reward point systems to regular customers. It will attract them for future visits. The special VIP treatment for frequent customers will help you create an exceptional bonding and sense your gratitude towards them. You may provide special offers like discounts on their drinks, free snacks, special night transport facilities and much more.
Regular interactions through emails, messages, and other social media can help you maintain a friendly relation with your customers. You may also invite them to your promotional events and special functions organized at your hotel. It will insist them to claim their reward points.
- Establish digital and social media presence
You must bring your business to social media for creating wide networks of existing and potential customers. Create digital flyers, short videos, and podcasts of special events, seasonal offers, and new dishes to share with your online community. It will make your online audience aware of your latest ongoing business happenings. Some positive reviews from existing customers on your social media can increase your brand value and trustworthiness.